Avia Watches

AVIA was first registered as a brand in Switzerland in 1910. Until that point, timekeeping was primarily based around pocket or fob watches. AVIA became an innovator in the development of the wristwatch, a great technical advancement. The Swiss were justifiably proud of their lead in the manufacture of mechanical watches, and AVIA was one of the Swiss brands that pioneered the development of the quartz watch during the next technical evolution: the electronic era in the 1970s. The manufacturing principles at AVIA have always been to produce the highest quality at prices that are accessible to the general public. With this in mind, we have consistently looked for ways of increasing quality and specification while remaining accessible to our customers. Since 2001, AVIA has belonged to the Fossil Group, a global and multi-channel business that features the Fossil brand. It sources components from around the world, and is one of the world leaders in the design and manufacture of quality fashion watches. Making a watch to last, in both appeal and quality is a skill that we have developed over very nearly 100 years. Beyond the decisions that we make as purchasers, which are often based on feel and appeal, we expect our watches to provide faultless service as timekeepers. As such, we continue to use the best quality components and materials and are happy to support this with a 2 year guarantee.