Alfex Watches

For 65 years, alfex has worked to stand out on the watchmaking landscape through a strong focus on design, respect for the criteria of swiss quality, and mid-range pricing. An in-house design team makes this combination possible, in order to continue to follow today the vision of its founder, ferdinand gindraux. in 1948, gindraux created the company with the goal of creating a brand that would revolutionise the traditional conception of timepieces. Design was immediately chosen as a priority, a choice that would lead the ticino-based brand to win a number of international awards: the