Rolex Day-Date President 36mm Platinum Diamond Mens Watch 118346


Rolex Day-Date President watch, polished round platinum case (36mm diameter, 11mm thickness) with screw-down Twinlock winding crown, platinum bezel... more>>

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Base price with tax: $70,680
Sales Price: $57,000

Discount: $13,680


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Rolex Day-Date President watch, polished round platinum case (36mm diameter, 11mm thickness) with screw-down Twinlock winding crown, platinum bezel set with 52 round brilliant diamonds, platinum President bracelet with solid links and hidden clasp, ice blue dial with applied silver Roman numerals, day calendar at 12 o'clock, date calendar at 3 o'clock, 31 jewel Caliber 3155 self-winding mechanical Oyster Perpetual COSC certified chronometer movement, scratch-resistant sapphire crystal, water-resistant to 100 meters (330 feet).Arguably the most recognizable and sought after model that Rolex makes, the Rolex Day-Date President is generally considered the top of the line in Rolex watches. In keeping with it's unique and prestigious status, the Rolex Day-Date President is crafted solely in solid precious metals (gold or platinum); and many Rolex Day-Date President models are also set with precious gems, including diamonds, rubies, and sapphires. Nicknamed the "Rolex President watch", the Day-Date has long been synonymous with prestige, power, and exclusivity. In 1948, the Chairman of Rolex presented President Eisenhower with an 18kt yellow gold Datejust watch, one of the company?s exclusive watches, to celebrate the Allied victory over the Nazis in World War II. However, in 1956, Eisenhower?s watch needed a new bracelet. The new bracelet with a concealed clasp was nicknamed the "President?s bracelet", but soon the Day-Date watch was also nicknamed the "President". Most likely, this is because is the same year the Day-Date watch was introduced.

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