Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with over 90 years of expertise in the production of precious contemporary watches in the premium market segment. A FAMILY FIRM SINCE 1888. Carl F. Bucherer is the world-renowned Swiss watch brand based in Lucerne. Since its establishment 125 years ago, the firm has been owned by the Bucherer family. In 1919, they presented their first collection of precious contemporary ladies' watches in the premium market segment. Carl F. Bucherer aligns the finest watchmaking craftsmanship with the highest jeweler's art and continuously introduces an astonishing series of additional functions that are both refined and practical.